SAROCHA PIMPANCHAI
PROCESS DOCUMENT
Due to the minimal and simplicity in the design of the store, what was eye-catching to me the most was the colour. Therefore, I made a video showing the journey and a sense of colour that the store represented. Additionally, I have observed and taken some photos in the store and I notice that the marble has provided some variations to the store which also add a texture to the simple colour and minimal design of their store.
SCRIPT SKINCARE COLOUR
SCRIPT SKINCARE STORE
COMPANY RESEARCH
SERVICE vs PRODUCT
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Build a skin profile
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Skin consultation
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treatment
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Take client on the journey
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Immersive screen convey the ‘service’ provided rather than products
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Narrowing the product / visual that accompanying the bigger to smaller areas
SCRIPT SKINCARE PERSONALITY
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Progressive
- Breaking boundaries
- Future-thinkers -
- information-seeker
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Immersive
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Intuitive
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Beautiful
SOFTWARE RESEARCH / TUTORIALS
My experiences at the first visit to Script Skincare store was about knowing my skin, building up a skin profile of my own and some skin consultation. Therefore, it has clarified how Script Skincare takes a client on the journey initially start with skin analyze, skin consultation before heading towards skin treatment. This gives emphasis on the 'service' rather than the 'product'.
Since my skills in Adobe Aftereffects is still lacking. I require to do a lot of tutorials and self-study on the software. Furthermore, I try to do some experiments with a possible simple motion before start working on the actual motions. I also learn the basics essentials of Adobe Aftereffects such as compositions, keyframes, shortcuts, layers etc.
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https://www.youtube.com/watch?v=MA2kVwJPBkg Introduction to AfterEffects
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https://www.youtube.com/watch?v=--oTQCysVTs&t=465s After Effects character animation workflow
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https://www.youtube.com/watch?v=kzCGajeLCXo&t=31s Creating heat wave
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https://www.youtube.com/watch?v=AxwX1EyMfpE Logo animations
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https://www.youtube.com/watch?v=EglpVqoCSy4 Text Animation
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https://www.youtube.com/watch?v=c7apPbtZyXc Object along path Animation
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https://www.youtube.com/watch?v=-dnZ-iJiIAk Circle Motion Graphics
ADRESSING THE SCREEN
VISUAL AND NARRATIVE CONNECTIONS OF SCREEN
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Concept stall (for more retails space)
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Visual Digital media screen throughout the stall
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Presence of visual digital media in a commercial space
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Screen space design for retails two-sided space ‘immersive’ and ‘playful’
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Series of sequences for the screen (customers are engaging with what they are doing)