SAROCHA PIMPANCHAI
PROCESS DOCUMENT
PROJECT APPROACH
I will create a motion graphic piece that facilitates the narrative explanations of skin condition informative video display on the retail screen space. Script Skincare continues to update their digital identity, therefore, the most update styling will be in consideration for my redesign work. In conclusion, my aim is to transform the sensitive skin narrative story video to the Updated minimal Script Skincare style (an example is the Script Skincare Story video shown below).
FROM THIS STYLE
TO THIS STYLE
CONCEPT / OVERALL IDEAS
ADDRESSING SCRIPT SKINCARE
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Simplicity in design
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Sense of cohesion
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Not distracting
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Brand identity / personality / styling is in consideration
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Sense of journey (narrative of story-driven by visual)
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Narrative informative
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Making use of screen space (Negative space)
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Sense of personality of what I’m creating
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the video will demonstrate skin consultation
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a Treatment
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the video will give a sense journey
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Narrowing the visual that accompanied the bigger to smaller areas
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Presence of visual digital media in a commercial space
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Screen space design for retails space consider to be ‘immersive’ and ‘playful’
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Immersive screen convey the ‘service’ provided rather than products
DESIGN THINKING
PROCESS
Throughout the semester, I will apply the design thinking process to my work, as it opens up an entirely new way to approach the problems and offers me a collection of useful hands-on methods. Reflecting on each stage is essential as it would be beneficial to me throughout the working process, where my standard of work will be able to meet the client needs and wants.
DESIGN ELEMENTS
COLOUR PALLETE
ICONS
